Scienceline Publications Journal of Civil Engineering and Urbanism 2252-0430 10 1 2020 January The Effects of Service Provision and Construction Activities in Iranian Villages on Villagers’ Subjective Perceptions of Rural Life within the Concept of Quality of Life: The Case of Hamadan Province 01 12 https://www.ojceu.com/main/attachments/article/74/JCEU%2010(1)%2001-12,%202020.pdf EN Ehsan Rahimianzarif Payame Noor University, Department of Management, PO BOX 19395-3697, Tehran, Iran Mojtaba Khanian Young Researchers Club and Elites, Hamedan Branch, Islamic Azad University, Hamedan, Iran Seyedehaid Mirniazmandan University of Tehran, Department of Architecture, PO BOX 14155-6619, Tehran, Iran Marziyeh Salimi Young Researchers Club and Elites, Hamedan Branch, Islamic Azad University, Hamedan, Iran The concept of quality of life in the rural context has developed and changed to a great extent since its introduction back in the 1930s. Today, this concept is an important tool in the hands of rural policy-makers and planners for identification and evaluation of current conditions, assessment of the effects of previously implemented policies and determining the direction of future policy-making. This concept includes both the objective and subjective dimensions of rural quality of life. The objective rural quality of life refers to all the facilities and services available to the residents of a rural settlement. The subjective rural quality of life, however, refers to the perception of these facilities and services and the overall satisfaction and happiness of the residents. The present study has been conducted with the aim of analyzing the rural quality of life in Iran. The villages of Hamadan Province, situated west of Iran, were selected as the study area. This study has analyzed the mentality of the village residents based on seven objective indices of quality of life using structural equation modeling and the SmartPLS software. The results indicated that rural housing facilities have been significantly effective in increasing the villagers’ satisfactionand quality of life. Deviation from traditional rural lifestyles and modernization of the villages were also revealed to be among the factors which have reduced the villagers’ quality of life Hamadan Objective Quality of life Rural Quality of Life Structure Equation Models Subjective Quality of Life